I’m Shiva
I am a UI/UX and product designer who enjoys turning unclear ideas into simple, meaningful products. I work closely with product, data, engineering, and business teams to define strategy, understand user needs, and design experiences that scale to millions of people across cultures.
I’m especially interested in AI-supported design and modern ways of working that help teams move faster with more clarity. My background in psychology, philosophy, and art helps me understand how people think, learn, and feel, and I bring that perspective into every product I shape.
How I Work
Clarity Through Collaboration
I transform ambiguity into clear product direction by aligning cross-functional teams and partners around shared user needs and technical constraints.
AI Integration
AI is a natural part of my process. I use it for exploring ideas, testing variations, building fast prototypes, and helping teams move from uncertainty to insight.
Systems Thinking
Whether the product lives across devices, partner surfaces, or AI-driven environments, I design with consistency, adaptability, and long-term scalability in mind.
Human-Centric
My background in psychology helps me understand how people think, learn, and behave. It guides how I run research and design experiences that feel intuitive.
My Experiences
Senior UI/UX and product designer
Global Gaming Platform
Leading UX strategy for a high-traffic platform with millions of active users. I work across product, engineering, data, and business teams to improve engagement and shape user-centered features.
Keep.social (AI & Prototyping)
Designing AI-driven workflows for partners like IKEA, Lindex, GGL, MotoGP and Betway. I build high-fidelity prototypes that helped to present the final output of socialized version of big company applications. ….
LuminBrain (0-to-1 Strategy)
Defining the product direction for new gaming concepts. I map user needs and plan research to transform abstract ideas into clear, scalable product foundations.
Product Designer
Designed mobile and web experiences for a global race platform, improving registration flows, dashboards, and athlete features to increase clarity and conversion.
UI/UX Designer
Designed parts of a music streaming app and internal content tools, using UI design and A/B tests to improve listening experience and operational workflows.
IT Engineer
Explored different areas of technology and product development, building a strong foundation in systems, teamwork, and problem-solving before moving into product design.
Artist and art teacher
teaching conceptual persian art and study philosophy and psychology and mythology. This work deepens my understanding of learning, motivation, and communication—skills I use in my design practice.