I am Shiva,
I’m a Product Designer and UX Strategist who enjoys turning unclear ideas into simple and meaningful products. I work with product, engineering, data, and business teams to understand real needs and create experiences that work at global scale. AI is a natural part of how I explore ideas and bring clarity to projects. My background in psychology and art helps me understand how people think, learn, and feel. When I’m not designing, I’m cycling, hiking, reading, or cooking for loved ones.
2024 Jan - Present
- Global Gaming UX Strategy
Leading UX strategy for a high-traffic global platform with millions of active users. I work across product, engineering, data, and business teams to improve engagement and shape user-centered features.
- LuminBrain — Product Definition & Research Strategy
Defining early product direction for new gaming concepts by mapping user needs, planning research, and turning unclear ideas into clear, scalable product foundations.
- Keep.social — AI Product Strategy & Prototyping
Designing AI-supported workflows and prototypes for partners like IKEA, Lindex, Lotto, GGL, MotoGP, and Betway, helping teams modernize processes and understand new AI-driven possibilities.
2023 Jan - 2024 Jan
RaceID - Stockholm
Designed mobile and web experiences for a global race platform, improving registration flows, dashboards, and athlete features, while contributing to the design system and shaping an AI-based coaching app.
2018 - 2022
Navaak — Hybrid
- Internal Tools & Content Operations
Designed high-fidelity prototypes and workflows for internal content and asset management tools, improving how teams organize, review, and publish music.
- Music Streaming App Experience
Contributed to the design of the mobile music player and library, improving UI components and user flows through data-driven testing and continuous UX optimization.
2016 - Present
Research in Psychology , Philosophy and ART
Teach traditional art online and study human behavior. This work deepens my understanding of learning, motivation, and communication—skills I use in my design practice.